about bottomline

Bottom Line Market Research & Consulting provides corporate, marketing and not-for-profit clients with strategic marketing wisdom - not just data - for decision-making.

 

We guide product, service, program, and brand development by contributing vital customer feedback, consumer insights and competitive analysis using a wide range of research methods.

 

We partner with clients to provide a real-world understanding of their customers, prospects and the complex marketplace in motion.

 

Our team of experienced research practitioners delivers fresh, timely, meaningful answers to client questions using a proven strategic approach to market research.

 

At Bottom Line Market Research & Consulting, we:

  • Clarify the business goal, or identify the real problem, before forming research objectives and questions.

  • Choose the right methods and qualified sources to obtain quality data at the right depth to answer research questions.

  • Interpret research results that provide implications beyond the data and recommend actions that support the business goal.

About Randi Stillman

 

Principal and senior consultant, Randi Stillman serves as liaison between clients and a complex marketplace in constant flux. She knows how to get inside the heads and hearts of current and potential customers and translate many types of market information into insights, ideas, market opportunities, and strategies for real-world application.

 

Proactive, innovative, intuitively analytical, and infinitely curious, Randi thinks beyond business as usual. She works with a client’s individual situation and requirements, from problem definition to reporting, timing, and budget to customize a market research solution that helps drive or improve the bottom line.

Randi Stillman | Principal and Senior Consultant | Bottom Line Market Research
Qualifications

Randi Stillman has more than 20 years of qualitative and quantitative market research experience and a track record of delivering strategic marketing insight to Fortune 500 companies from a foundation of business education at The University of Chicago Booth School of Business. She has worked on both supplier and client sides of research as well as in worldwide advertising and consulting firms.

 

She developed her passion for and expanded her experience in market research, competitive intelligence, and strategic planning at DDB Needham Worldwide, Chicago; Anderson, Niebuhr & Associates, St. Paul; InterStudy, St. Paul (subs. Decision Resources, Inc.); GfK Custom Research, Minneapolis; Business Dynamics, St. Paul; and The Cleveland Clinic Foundation and Health System. She has served Fortune 500 clients including State Farm Insurance, Household Finance Corporation, Cargill, Dow Corning, The Clorox Company, and Rubbermaid, among others. Randi’s MBA program included Synectics training in creative problem solving and a globally recognized hands-on laboratory in New Product Development.

 

With expertise in qualitative research, Randi has designed, managed, moderated, and analyzed more than 1,000 focus groups and individual in-depth interviews with a range of respondents from homemakers to executives and physicians. Her work encompasses a wide range of industries, market niches, and marketing issues. These feature -- but not limited to -- healthcare, consumer services and products, business to business, not for profit, multicultural, executive, customer/audience development, new product/concept/brand development, and competitive benchmarking/positioning.