Founded in 2009 in response to demand by marketers for customer insights that translate into business results beyond data from research.
Delivers insight beyond the “what” (knowledge) to the “so what” (relevance and implications for the client) and the “now what” (recommended decisions and actions) to solve business problems and meet specific goals.
Offers the flexibility and cost-efficiency of an independent firm to design, scope, source, manage, and implement a custom research solution that fits each client’s unique needs. We maintain an expansive network of expert collaborators who provide specialized skills and services for multi-disciplinary projects.
“You were invaluable in helping us develop our first Integrated Marketing Plan, which is the most comprehensive approach we’ve ever taken to educating the public about the importance of using sun screen.”
Board Member, The American Cancer Society
About Randi Stillman
Principal and senior consultant, Randi speaks the languages and understands the issues of both business and consumers. She serves as liaison and translator between her clients and their customers in today’s complex and ever-changing markets.
Infinitely curiously and a “dot connector” on many levels, Randi knows how to get inside the heads and hearts of B2B and B2C customers for new insights that inform often high-stakes business and marketing decisions. She brings more than 20 years of hands-on qual and quant experience, having worked supplier, agency, client, and consulting sides of consumer research, strategy and innovation.
Randi has expertise in qualitative research and a track record of delivering real-world marketing insight to both Fortune 500 and growing companies in diverse industries. She advises marketers on how to use traditional and innovative approaches to customer research for competitive advantage. She credits her MBA program at The University of Chicago Booth School of Business and its New Product Development Lab with nurturing her business acumen.
“I love the way you know when and how to probe. Just when I think we can’t go any deeper, you manage to elicit comments that illuminate something that has eluded us for a long time.”
Large (4,400+ Beds) Healthcare System